ORGANIC GROWTH ROI CALCULATOR

Model the Compounding Value of Organic Growth

Compare organic growth vs paid acquisition over 1-5 years. Built for board-level conversations. Your data stays in your browser.

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Monthly Website Visitors

Total monthly unique visitors across all channels

Current Organic Traffic (%)

What percentage of your traffic comes from organic search?

Average Annual Customer Value ($)

Average revenue per customer per year

Website Conversion Rate (%)

Percentage of visitors who become customers

Monthly Paid Acquisition Spend ($)

Total monthly spend on paid channels (ads, PPC, etc.)

Current Paid Cost per Acquisition ($)

Average cost to acquire one customer through paid channels

Projection Timeframe

Assumptions: 25% organic CAGR, 10% annual paid CPA inflation, 2.5x organic conversion multiplier. These are industry median values and can vary significantly by sector.