ABOUT VERITYAI
Responsible AI Consultancy. Author-Backed.
VerityAI is the practice of Sotiris Spyrou, author of three Responsible AI books that Fortune 500 boards and PE partners actually read. The same foundation runs through our AEO, AI Marketing Compliance, and Organic Growth Engineering work.
OUR STORY
Started in Responsible AI. Pivoted. Came Back.
VerityAI was founded as a Responsible AI consultancy. The original platform launched with hundreds of articles on AI governance, ethics, risk, and vendor assessment. The thesis was that organisations deploying AI without ethical guardrails would learn the hard way. Sixty-seven per cent of them have, inside the first year.
The market wasn't ready. There were no clients.
So Sotiris Spyrou did the only honest thing. He pivoted.
Twenty-seven years of digital marketing said the same shift was happening in search itself. AI Overviews on a third of Google results. ChatGPT, Perplexity, Claude answering questions directly. Citations earned or not earned. He repositioned VerityAI commercially as an Answer Engine Optimisation and organic growth engineering consultancy. That worked. Clients came. Revenue followed.
But the pivot revealed something the original mission already knew. AEO done responsibly is the only AEO that holds up. The dark patterns the AEO industry is already getting penalised for, the citation-stuffing, the entity-spam, the over-claimed schema, all of it fails the same scrutiny Responsible AI guardrails were designed to apply. Sotiris's background in Responsible AI wasn't a parallel skill. It was the reason the AEO work was defensible.
That's the arc. Started in Responsible AI. Pivoted commercially. Discovered the original mission was the foundation underneath the new business. Now bringing it back to the front, where it always belonged.
THE PROOF
Author of the Frameworks Boards Use
Three published books in the Executive AI Mastery series. Plus a fiction trilogy that smuggles the same cautionary thesis into space opera. The work that anchors the consultancy.
Boards, C-suite, AI deployment leaders
Ethical AI
Building Responsible AI Systems That Benefit Everyone
A 26-chapter A-to-Z framework for responsible AI implementation. Self-assessment templates, governance frameworks, and the questions every leader should be asking their AI vendors. Written for executives who need answers more than hype.
This is the book that anchors VerityAI's positioning. Responsible AI is the foundation under everything else.
View on Amazon →CEOs, CTOs, transformation leaders, USD 6M+ AI budgets
TRANSFORM
The Executive's Playbook for AI Transformation That Actually Works
A nine-phase framework for AI transformation in Fortune 500 and mid-market organisations. Real case studies from JPMorgan Chase (COIN, LLM Suite), Schneider Electric (EcoStruxure), Bank of America (Erica), Maersk, and Mayo Clinic. Honest about failure rates. BCG, MIT Sloan, Gartner, IDC, and RAND data properly attributed.
Most AI transformations fail to achieve their stated business objectives. Seventy to ninety per cent, depending on whose data you read. TRANSFORM is the discipline that gets past that.
View on Amazon →Founders, investors, operators
AI Moats
Building Defensible Advantage in the Age of AI
Nine named failure cases from the 2024 to 2026 AI boom (Stability, Cohere, Adept, Inflection, Character.AI, Stack Overflow, and others) analysed for what their moats actually were and where they cracked. Includes a 90-day moat-build-and-assess programme with operator and investor versions, plus a term-sheet diligence checklist and board-level moat dashboard.
For founders signing term sheets and investors writing them. The book that PE and VC partners cite when they're diligence-ing an AI target.
View on Amazon →FICTION COMPANION
The Ulysses Universe Trilogy
A four-book space opera reimagining of Homer's Odyssey. Far-future universe where Greek gods run on AI and one admiral's twenty-year voyage home becomes the key to humanity's survival. A cautionary tale about what happens when AI is built to manage humans instead of govern itself.
Same thesis as the Ethical AI book. Different package. For readers who'd never pick up a business book but will read about Admiral Ulysses Theron blinding the Eye of Zeus.
Explore the Ulysses Universe →OUR VALUES
What We Believe
Five principles that govern every engagement, every recommendation, every relationship.
Responsible AI as Foundation
Every recommendation is filtered through a Responsible AI lens. AEO done responsibly survives the next algorithm cycle. AEO done with dark patterns gets penalised. We do the first kind.
Precision Over Volume
Three things that compound beat thirty that dissipate. Every recommendation is prioritised by commercial impact, not by retainer hours.
Systems Over Heroics
Sustainable growth comes from systems that work without heroes. We build processes that compound after the engagement ends.
Transparency Over Mystique
No black boxes. No proprietary algorithms. We explain what we do, why it works, and how to sustain it without us.
Long-Term Compounding Over Short-Term Wins
Quick wins create technical debt. We engineer Responsible AI and organic capability that compounds quarter after quarter.
YOUR PARTNER
Sotiris Spyrou
3
Published Books on Responsible AI Strategy
27
Years in Digital Marketing and AI Consulting
Global
Board, PE, and Enterprise Operations
About Sotiris
Founder of VerityAI. Author of the Executive AI Mastery series (Ethical AI, TRANSFORM, AI Moats) and the Ulysses Universe Trilogy. Former Head of SEO at Gamesys/Bally's, one of the UK's largest gaming companies with global operations across regulated markets. Former CMO at growth-stage ventures.
Twenty-seven years across organic growth, AI strategy, and Responsible AI consulting. Advisory engagements for boards, PE leadership, and executive teams in financial services, healthcare, manufacturing, and the public sector.
I don't manage SEO teams. I work with boards and C-suite on AI governance, AI risk, and the commercial expression of Responsible AI. When you engage VerityAI, you work directly with me. No account managers. No junior handoffs.
I work with a small number of clients at any one time. That ensures strategic depth over surface deliverables.
THE COMPANY
VerityAI Ltd
Company
VerityAI Ltd
Company Number
16116354
Location
United Kingdom
Sister property
Eigemy: marketing and growth due diligence for investors and boards. PE, VC, family offices, M&A buyers. When the work is investor-side, Eigemy is the door.
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Let's Talk
A confidential conversation about where Responsible AI advisory fits into your board agenda, or where AEO done responsibly fits into your growth plan. No pitch. Just a clear read on whether we can help.
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