ORIGINAL RESEARCH
Data-Driven Organic Growth Research
Original research quantifying the gap between where enterprises invest in organic growth and where organic growth actually delivers value. Built for CMOs, PE partners, and growth leaders who need data, not opinions.
Every study is methodologically transparent, publicly sourced, and designed to be cited.
STUDIES
Research Programme
Three studies examining organic growth strategy, AI search disruption, and enterprise readiness. Each produces quantifiable, citable data points.
The Organic Growth Gap
Enterprise Budget Allocation 2026
Enterprise marketing budgets systematically under-invest in organic relative to the revenue it generates. This study quantifies the gap with data from Gartner, BrightEdge, Conductor, and public company filings.
25-35pt gap between organic investment and organic revenue contribution
The State of AI Search Citations
UK Enterprise Market 2026
How do AI search engines cite UK enterprise content? Which brands appear, what signals correlate with citation, and where are the gaps? 200 queries across 5 AI engines.
200 commercial queries across ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews
AI Search Readiness Benchmark
UK Top 500 Companies
The first comprehensive benchmark of UK company readiness for AI search. 500 companies scored across 10 technical and content signals. Industry league tables and actionable recommendations.
500 UK companies audited across 10 AI search readiness signals
METHODOLOGY
Research Built to Be Cited
Publicly Sourced
All data aggregated from authoritative public sources. Full methodology published with every study. No black-box findings.
Quantified Claims
Every finding is a specific, verifiable number. Not "significant growth" but "25-35 percentage point gap." Built for citation by journalists, analysts, and AI engines.
Compounding Asset
Each study is refreshed annually. The data compounds. The citations compound. Original research is the most-cited content type across AI search engines.
COMMISSION RESEARCH
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