AI SEARCH DISRUPTION RISK CALCULATOR

How Much Revenue Is AI Search Cannibalising?

Estimate the organic revenue at risk as AI-generated answers replace traditional search results. Built for PE partners, investors, and CFOs. Your data stays in your browser.

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Monthly Organic Traffic

Total monthly visits from organic search (Google Analytics)

Informational Query Share (%)

Percentage of your organic traffic from informational (non-branded) queries

Revenue per Organic Visit ($)

Average revenue attributed to each organic search visit

Industry

Industry determines AI Overview penetration rate (52% for Technology)

Current AI Search Visibility

Organisations with existing AI visibility have lower exposure

Based on industry AI Overview penetration rates, CTR impact research, and AI adoption growth projections. Actual impact varies by domain authority, content quality, and competitive landscape.